Where do you live in Kenya?
Growing the food doesn’t mean owning the land.
Kenya’s current agroecology strategy cites survey data showing that 75.2% of women had no agricultural land, compared with 66.4% of men. Fairtrade programmes support women’s leadership and decision-making in producer groups. Changing land ownership also needs action beyond certification.
Kenya Ministry of Agriculture, National Agroecology Strategy 2024–2033; Fairtrade International, International Year of the Woman Farmer.
The legal minimum is doing the bare minimum.
Kenya’s 2026 agricultural wage order sets KSh 9,196.93 a month as the minimum consolidated wage for an unskilled employee. That is a legal floor, not a living-wage calculation. Fairtrade is raising the required wage floor on certified flower farms in stages and requires a worker-controlled Premium on Fairtrade sales.
Kenya Gazette, Agricultural Industry Wage Order (2026); Fairtrade International, Flower Worker Wage Increases.
How familiar are you with this logo?
That morning boost comes from farmers facing a climate squeeze.
Warming is projected to reduce suitable coffee-growing areas in East Africa. Kenyan growers must adapt while protecting their income. Fairtrade’s Kenya Climate Academy has worked with coffee cooperatives on farming practices, climate resilience and additional sources of income.
IPCC, Sixth Assessment Report, Working Group II, Chapter 9; Fairtrade Impact Platform, Kenya Climate Academy.
How would you describe your coffee ritual?
One in five. Let that steep.
In a 2025 survey of more than 260 Kenyan tea growers and pickers, only one in five said their monthly income covered their family’s essentials. Fairtrade sales provide a Premium that producer groups can put toward priorities such as education, healthcare and other ways to earn. This figure describes those surveyed, not every Kenyan tea worker.
Fairtrade Foundation, Brew It Fair report (2025).
How do you feel about tea?
Notes of blackberry. Hints of a wage gap.
In South Africa’s Cape Winelands, a 2026 study estimated that a worker needs about R7,921 gross per month for a decent standard of living—around 50% above the legal minimum. Fairtrade is using that benchmark to support wage discussions among workers, producers and buyers. Buying Fairtrade wine supports that work; it does not mean every worker already earns a living wage.
Fairtrade International, Cape Winelands living-wage study (2026).
Between us friends, how much wine do you actually drink?
Sweet for us. Dangerous work for some children.
Child labour in cocoa production remains documented in Ghana and Côte d’Ivoire. Fairtrade prohibits child labour on certified farms and works to detect and address cases when found. Certification cannot guarantee that every bar is free of the risk.
U.S. Department of Labor, Child Labor in Côte d’Ivoire; Fairtrade International, Child Labor.
What best describes your relationship with chocolate?
Shopping Cart:
Let's do a quick shop!
Choose your favourites.
Tap your favourites to fill your basket
The label is small. The checks behind it aren’t.
A product’s ethical-sounding packaging tells you little about the terms behind it. The Fairtrade Mark identifies a product whose relevant supply chain is checked against Fairtrade standards, including applicable Minimum Price and Premium requirements. Look for the Mark on the specific item you are buying.
Fairtrade International, How Fairtrade Certification Works.
Tea can move uphill. Farmers can’t move a mountain overnight.
The IPCC projects that warming could shrink Kenya’s optimal tea-growing area and reduce yields. Fairtrade supports environmental improvements and adaptation projects, while the Premium gives producer groups resources to invest in their priorities. It does not erase the climate threat.
IPCC, Sixth Assessment Report, Working Group II, Chapter 9; Fairtrade International, Objectives of the Standards.
When you decide what to buy, where do you fall on the slider below?
I don’t really look at labels (and don’t intend to start)
I look carefully at labels to ensure I’m buying ethically